Paraglide Ai
To support the launch of their product, Paraglide AI commissioned two videos: one to introduce the platform and another to demonstrate its functionality. Alongside these, I created a suite of assets for social media, events, and internal communications.
Client
Paraglide ai
Year
25/11/2025
Designer
Nic Marucci
The first phase of the project involved developing a motion system for Paraglide AI in collaboration with Nic, Head of Creative. Together, we created a distinctive pixel-inspired animation style that complemented the brand's visual identity. The system was then applied across the wider brand ecosystem, informing both the identity and social media assets.
We then created two different videos, one to launch the AI product and one to show new and existing customers how the software works and makes sure their invoices get paid on time. you can view these here: www.paraglide.ai
The final part of the project was creating a closing sequence featuring founder Rasmus paragliding into the distance above this valley, providing a cinematic conclusion to the film.
“Leon played a key role in shaping Paraglide's visual identity. Through thoughtful motion design, he helped us tell our story more effectively and strengthen our brand presence.”
Rasmus Areskoug
CEO, Paraglide AI